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I wrote all of the copy for these windows - with the playfulness, wit and authority that defines the Fortnum’s tone of voice. https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581799571385-4TOKSNYM48XQ8ZH065FN/square-split-black.jpg Copywriting https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581799590141-RHHAOI71B93PNAK7QG1D/square-split-white.jpg Copywriting https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581799619670-NKGQKN64LK6WK8VL02Q2/logo-white.jpg Copywriting https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581799151486-K0FT0OBOV96GIN6XFZRL/image-asset.png Copywriting https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581799796294-VF1CV8QD4G2IJCLQFWLB/Screen+Shot+2020-02-15+at+20.49.20.png Copywriting - FOCUSED From campaign ideation to the finished product, I work across the entire project to ensure that the copy is aligned, accurate and exceptional. In February 2020 for our Valentine’s campaign, Fortnum’s became the first store to ever have a real chapel built inside it - a chapel where couples could actually get married. From the initial concept of this campaign to the first wedding inside the chapel, I worked with colleagues across the business to bring the concept to life. https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581800089901-D89Q605QQAJRSDN094EE/Screen+Shot+2020-02-15+at+20.54.11.png Copywriting https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581800334471-IZEURQ4DB0WULSDCLS21/Screen+Shot+2020-02-15+at+20.58.34.png Copywriting - KNOWLEDGEABLE With a strong background in food, I know my subject extremely well. From studying a masters in Social Anthropology - with a focus on the Anthropology of Food - to working with food producers, managing farmers’ markets and writing freelance on food and sustainability, I have exceptional research skills and the ability to make food sound irresistible. https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581800698343-A7KSGGNRTYVIN8OJZ67Z/Screen+Shot+2020-02-15+at+21.04.36.png Copywriting https://www.bextyers.com/home-1 daily 0.75 2020-02-15 https://www.bextyers.com/work-1 daily 0.75 2020-02-15 https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1644751269095-9AP8KW5PHJFOMU2XH1QY/8E561C5C-1AEC-4217-9589-AFBD41DBAAC9-02D1465B-7342-4AAE-9F03-9A4E46F7AB37.jpg Work https://www.bextyers.com/the-finance-pulse-1 daily 0.75 2020-02-15 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911180-L6DBH16UX5HSJKKQVZQI/close-portrait-4.jpg The Finance Pulse - Futurists and climate change researchers agreed that after oil, the next great precious resource would be potable H2O. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911018-5UG8G3WWA6Y9TIC2E0AG/close-portrait-3.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494610-7UD2HPU09F11AQSZQL37/cima-photo-2.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494985-ZBDN9ZAEGKVHFK2PRUUE/cima-photo-4.jpg The Finance Pulse https://www.bextyers.com/blogging1 daily 0.75 2020-02-15 https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581804114263-UTZ8V2PU5GX8XDKLAYA1/copywriting+%281%29.png Blogging https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581801188726-ANY6MBT078VS4SQDQK18/main.jpg Blogging - Huffington Post, UK From women in farming to greenwashing and plastic waste, I have published articles on HuffPost UK on food, women and sustainability. Read Samples https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581801666576-VTF98PYHPN9F67LFRN3C/close-portrait-4.jpg Blogging - The Food Assembly I interviewed food producers on issues such as climate change, Brexit and Organic certification for The Food Assembly Blog. https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581801924109-LMN13YRB6GBELR8591Z1/close-portrait-3.jpg Blogging - The Soil Association I went on a research trip with The Soil Association and a group of young aspiring farmers, over a weekend we visited a number of non-organic farms around Kent. I spoke to young people, farmers and employees of The Soil Association and explored the reasons why young people are interested in farming and the challenges they face. Read Samples https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581802738253-WR7D1WAMT2V1O3XP3KLJ/cima-photo-2.jpg Blogging - Fortnum & Mason I manage and write content for The Journal - Fortnum & Mason’s online blog. For an exclusive collaboration between Fortnum’s and Manchester-based menswear brand, Private White V.C., I travelled to meet their founder to discuss the collection and the story behind Private White. Read Here https://www.bextyers.com/essays daily 0.75 2020-02-15 https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581804331157-806YA8BZ6SNA5BULN2F8/copywriting+%283%29.png Essays https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581803388227-XWDB68CMOBFGACM3INIT/nytimes-main.jpg Essays - Elephant Journal Dedicated to mindfulness and spirituality, I have published essays on relationships, fear and self-awareness on Elephant Journal. Read Sample 1 Read Sample 2 https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581803609496-4D2SO1QUDCYP5529TBOV/close-landscape.jpg Essays - Huffington Post, UK I have published work on women, food and sustainability on HuffPost UK. Read Samples https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581803810063-WTPPJ8CG6QCG6MAOWNBE/close-portrait.jpg Essays - Self-published A collection of essays that I have published myself online. Read More https://www.bextyers.com/the-finance-pulse daily 0.75 2020-02-15 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911180-L6DBH16UX5HSJKKQVZQI/close-portrait-4.jpg The Finance Pulse - Futurists and climate change researchers agreed that after oil, the next great precious resource would be potable H2O. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911018-5UG8G3WWA6Y9TIC2E0AG/close-portrait-3.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494610-7UD2HPU09F11AQSZQL37/cima-photo-2.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494985-ZBDN9ZAEGKVHFK2PRUUE/cima-photo-4.jpg The Finance Pulse https://www.bextyers.com/a-berlin-guide daily 0.75 2020-02-15 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453940592760-5OWKFJCJKG133RHSDOMK/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452709802560-MA4IIRVPEJEIZMK853S0/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821440-8XPUING788I0YWT0XX24/close-landscape-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821584-JWB346UOFML3MA2TT65D/close-landscape.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592955-X1079CSG1RCX64FODOMV/close-illo-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592953-F8PQRBTAV5IKQ0YD8VJK/close-illo-3.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725593001-WS8ERGG75D6RD8IDVYAO/close-illo.jpg A Berlin Guide - This was my first time mixing typography and topography with the intimacy of a physical object. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725394220-4UAYP6OKBL4TM79RH4X5/map-crop.jpg A Berlin Guide https://www.bextyers.com/a-berlin-guide-1 daily 0.75 2020-02-15 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453940592760-5OWKFJCJKG133RHSDOMK/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452709802560-MA4IIRVPEJEIZMK853S0/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821440-8XPUING788I0YWT0XX24/close-landscape-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821584-JWB346UOFML3MA2TT65D/close-landscape.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592955-X1079CSG1RCX64FODOMV/close-illo-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592953-F8PQRBTAV5IKQ0YD8VJK/close-illo-3.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725593001-WS8ERGG75D6RD8IDVYAO/close-illo.jpg A Berlin Guide - This was my first time mixing typography and topography with the intimacy of a physical object. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725394220-4UAYP6OKBL4TM79RH4X5/map-crop.jpg A Berlin Guide https://www.bextyers.com/copywriting-1 daily 0.75 2020-02-16 https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581859153979-TCYU2PBJV462RF11Q25Z/image-asset.jpeg copywriting https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581859355100-K2DUJK9FN0CK6ZXDQ9NA/novel-final.jpg copywriting - INFORMATIVE I create compelling copy that is backed up by research. Following an interview with Fortnum & Mason’s honey producer, I highlighted our unique honey’s when they were in season with an article on Things You Never Knew About Honey. Read Sample https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581859509938-2O9IKX4R5TCSE8UVOBTL/novel-front.jpg copywriting https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581859846589-YAYCJFAOQXZ2J7IHQDK7/novel-back.jpg copywriting - Authoritative Famous for its rare blends and unique brews, Fortnum & Mason chose to highlight eight of its finest teas for its Spring 2020 window displays. I wrote all of the copy for these windows - with the playfulness, wit and authority that defines the Fortnum’s tone of voice. https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581859608347-LRMGAE7ZRSXVQNWPUEV8/IMG_0056.jpg copywriting https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581859625514-FLT0ZPJ6FGN7ZA820CF8/IMG_0058.jpg copywriting https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581859650834-AH3LA6MDDIACD03Z9HP7/FyeK2MoGRkePOykwjhi3_FM-20.01.29-Windows-0536+%283%29.jpg copywriting https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581859939406-0ZRYGBS2S7EKYWHJNQAV/IMG_0058.jpg copywriting https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581859678729-FRLE7UL7XZXGOJ442RG8/Screen+Shot+2020-02-15+at+20.49.20.png copywriting - Focused From campaign ideation to the finished product, I work across the entire project to ensure that the copy is aligned, accurate and exceptional. In February 2020 for our Valentine’s campaign, Fortnum’s became the first store to ever have a real chapel built inside it - a chapel where couples could actually get married. From the initial concept of this campaign to the first wedding inside the chapel, I worked with colleagues across the business to bring the concept to life. https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581860419126-Z2569GH5QHF22RMZOLXT/Screen+Shot+2020-02-15+at+20.54.11.png copywriting https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581860522433-9MRMIFV5A2N1C5J43URE/Photostudi.png copywriting https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1581860469463-7NEJ0TTNY5GQQ5AGRR6F/Screen+Shot+2020-02-15+at+20.58.34.png copywriting - Knowledgeable With a strong background in food, I know my subject extremely well. From studying a masters in Social Anthropology - with a focus on the Anthropology of Food - to working with food producers, managing farmers’ markets and writing freelance on food and sustainability, I have exceptional research skills and the ability to make food sound irresistible. https://www.bextyers.com/work-2 daily 0.75 2020-02-16 https://www.bextyers.com/footprint-mag daily 0.75 2021-07-13 https://www.bextyers.com/footprint-mag/beauty-switches monthly 0.5 2021-07-13 https://www.bextyers.com/adventure-uncovered daily 0.75 2021-07-27 https://www.bextyers.com/adventure-uncovered/regenerative-farming-adventure monthly 0.5 2021-07-27 https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1627396654764-119SHL94HF2AMPQETXS8/IMG_5415+%281%29.jpg Adventure Uncovered - Regenerative Farming: The Adventure in Revolutionising Food Systems - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1627396739699-EXYS32KR8JPAOANCUBNP/IMG_5425+%281%29.jpg Adventure Uncovered - Regenerative Farming: The Adventure in Revolutionising Food Systems https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1627396755151-89LZNF4S6NJNCATFO01Z/IMG_5420+%282%29.jpg Adventure Uncovered - Regenerative Farming: The Adventure in Revolutionising Food Systems https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1627396778133-ECZC79C1ZRI76SJTREKP/IMG_4893+%282%29.jpg Adventure Uncovered - Regenerative Farming: The Adventure in Revolutionising Food Systems https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1627396789433-1W5GZFF74PM6U18TC9SD/IMG_4601+%282%29.jpg Adventure Uncovered - Regenerative Farming: The Adventure in Revolutionising Food Systems https://www.bextyers.com/content-writing daily 0.75 2025-01-21 https://www.bextyers.com/content-writing/2023/7/7/regenerative-farming-the-adventure-in-revolutionising-food-systems monthly 0.5 2024-03-28 https://www.bextyers.com/content-writing/organicfarmlabel monthly 0.5 2024-03-28 https://www.bextyers.com/content-writing/soilstories monthly 0.5 2024-03-28 https://www.bextyers.com/content-writing/zeroemissionschocolate monthly 0.5 2024-03-28 https://www.bextyers.com/content-writing/greenwashing-plastics monthly 0.5 2024-03-28 https://www.bextyers.com/content-writing/plasticwaste monthly 0.5 2024-03-28 https://www.bextyers.com/content-writing/womensoil monthly 0.5 2023-07-08 https://www.bextyers.com/content-writing/fortnumsbacchus monthly 0.5 2023-07-07 https://www.bextyers.com/content-writing/youngpeople-farming monthly 0.5 2023-07-08 https://www.bextyers.com/outdoors-content daily 0.75 2024-02-23 https://www.bextyers.com/communications daily 0.75 2024-07-01 https://www.bextyers.com/news-gallery-miller daily 0.75 2024-10-20 https://images.squarespace-cdn.com/content/v1/5745eb6359827e6ebb73dcdc/1493403019014-4BOQTHMW2DR1QRC8N4HR/Stocksy_txp35169653TeS100_Large_639001_WEBSAFE.jpg News - Athletic Wear Print Campaign Very excited to have partnered with Male Activeware for this summer's new line. Read Post → https://images.squarespace-cdn.com/content/v1/5745eb6359827e6ebb73dcdc/1493403179321-W2HARG1D3VRJNZSAPE22/Stocksy_txp35169653TeS100_Large_674784_WEBSAFE.jpg News - Looking to cast your next lead? Open for bookings for 2017, and I'm unbelievably grateful for any opportunities. Get In Touch → https://images.squarespace-cdn.com/content/v1/5745eb6359827e6ebb73dcdc/1493403260609-7B3PHIHTDJNY3R4H0SHM/Stocksy_txp35169653TeS100_Large_645135_WEBSAFE.jpg News - New Headshots Are In Thank you to my dear friend Erica Gonzalez for my new headshots. Ready for 2017! View Gallery → https://www.bextyers.com/researchled-content daily 0.75 2025-01-29 https://www.bextyers.com/blog-content daily 0.75 2025-01-29 https://www.bextyers.com/new-gallery-wexley daily 0.75 2025-01-29 https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1738165957660-MHORVOYW0LQLWJLTYRIU/31.jpg portfolio - ESG WHITEPAPER - SUSTAINABLE FOOD AT EVENTS The first in a series of whitepapers on ESG focused on ‘Environment’ and food at events - reducing food waste, making environmental food choices and creating a more sustainable supply chain. https://images.squarespace-cdn.com/content/v1/5c3e06682714e5d8a65df568/1738165957660-MHORVOYW0LQLWJLTYRIU/31.jpg portfolio - ESG WHITEPAPER - SUSTAINABLE FOOD AT EVENTS The first in a series of whitepapers on ESG focused on ‘Environment’ and food at events - reducing food waste, making environmental food choices and creating a more sustainable supply chain. https://images.squarespace-cdn.com/content/v1/56cddecb2b8ddeef8fbf9088/1457031763440-E82H0LAZIG2XLL26AAY2/30.jpg portfolio - Dock https://images.squarespace-cdn.com/content/v1/56cddecb2b8ddeef8fbf9088/1457031553141-2EDGFCXBDANWD56XX4YY/76.jpg portfolio - Solitude https://images.squarespace-cdn.com/content/v1/56cddecb2b8ddeef8fbf9088/1457031906980-BVOFDIJSL7YE2U2DMUD0/16.jpg portfolio - Morning Fog II https://images.squarespace-cdn.com/content/v1/56cddecb2b8ddeef8fbf9088/1457031825066-V3EBUJH0IML6AK82T43U/80.jpg portfolio - Dive https://images.squarespace-cdn.com/content/v1/56cddecb2b8ddeef8fbf9088/1457032139359-ZKWD9I711OE2K2SMSHY8/97.jpg portfolio - Dry Fire https://images.squarespace-cdn.com/content/v1/56cddecb2b8ddeef8fbf9088/1457031682086-BIUEI6WPDYWKESP3YXHH/27.jpg portfolio - Morning Fog I https://images.squarespace-cdn.com/content/v1/56cddecb2b8ddeef8fbf9088/1457031630093-2WADUXNMOKPANBYFCUKY/96.jpg portfolio - Autumn https://images.squarespace-cdn.com/content/v1/56cddecb2b8ddeef8fbf9088/1457032067576-FPDEJ7CNVUO90W56XX0N/13.jpg portfolio - Yacht https://images.squarespace-cdn.com/content/v1/56cddecb2b8ddeef8fbf9088/1457024303952-E8OMFUNZVW3SJVA424ML/74.jpg portfolio - Minions https://images.squarespace-cdn.com/content/v1/56cddecb2b8ddeef8fbf9088/1457031995688-DIRQI4DDQ6K246BMK4CJ/52.jpg portfolio - Wood https://images.squarespace-cdn.com/content/v1/56cddecb2b8ddeef8fbf9088/1457024233961-13OQC2U6Z5U9NLKY87AH/25.jpg portfolio - Valley Fog https://images.squarespace-cdn.com/content/v1/56cddecb2b8ddeef8fbf9088/1457034945436-EUEYEHWWC8966HIIR7SN/29.jpg portfolio - Squad https://images.squarespace-cdn.com/content/v1/56cddecb2b8ddeef8fbf9088/1457034841481-DOYPXHBBXZFIVA7XEVQK/36.jpg portfolio - Risk https://images.squarespace-cdn.com/content/v1/56cddecb2b8ddeef8fbf9088/1457034849831-ZJJVL3M2HD4GGBU1BHR9/34.jpg portfolio - Lineup https://www.bextyers.com/gallery-1-clay daily 0.75 2025-01-29 https://static1.squarespace.com/static/5c3e06682714e5d8a65df568/t/679a58b9115ea029d10135f3/1738168456803/ Gallery - ESG white paper The first in an ESG series, this environmental white paper explores sustainable food at events. Aimed at event organisers, it guides the reader through a menu of items, from how to talk about food waste to creating a more sustainable supply chain and crafting plant-forward menus. As copywriter at Pretty Pragmatic marketing agency, I led on content strategy, research, structure and copywriting. I worked with a designer and account manager to deliver this white paper ahead of schedule for our client, Lime Venue Portfolio. Read → https://static1.squarespace.com/static/5c3e06682714e5d8a65df568/679a5117fef97d048d31a997/679a5117fef97d048d31a998/1738168456803/ Gallery - ESG white paper The first in an ESG series, this environmental white paper explores sustainable food at events. Aimed at event organisers, it guides the reader through a menu of items, from how to talk about food waste to creating a more sustainable supply chain and crafting plant-forward menus. As copywriter at Pretty Pragmatic marketing agency, I led on content strategy, research, structure and copywriting. I worked with a designer and account manager to deliver this white paper ahead of schedule for our client, Lime Venue Portfolio. Read → https://images.squarespace-cdn.com/content/v1/5601b8c6e4b0303a7f60c55e/1445030775863-YVIREWM26NKIVETHTA0S/thumbnail-classic-3x2.jpg Gallery - Classic Set. Shop Now https://images.squarespace-cdn.com/content/v1/5601b8c6e4b0303a7f60c55e/1445030809680-KJHJQ0A2R5XUO5XWQ6J0/thumbnail-salt-spout-3x2.jpg Gallery - Salt Spout. 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